"Basic Marketing: A Marketing Strategy Planning Approach" by William D. Perreault Jr., Joseph P. Cannon, and E. Jerome McCarthy provides a comprehensive guide to understanding the fundamentals of marketing strategy...
Logistics: An Introduction to Supply Chain ManagementAuthor: C. D. J. Waters, Donald WatersBinding: PaperbackPaper Quality: Black & White PaperCategory: Supply Chain Management / LogisticsRecommended For: BBA, MBA, SCM & Logistics...